Don’t Teach This To Your Children


RANT
“Get a car loan so your son can impress the girl next door.”

As I was watching this morning’s Heat vs. Pacers game, I caught a commercial from a local savings bank touting their car loan program and much like Frank Vogel, I was pissed by what I saw.

Rant

First, the commercial opens up by showing a young boy, I would guess about 10 or 11 years old being ASHAMED to be seen riding in the family’s old car. Especially when he sees the girl next door. Kahit gaano pa kaluma yan, pinag-hirapan yan ng magulang mo and you have no RIGHT to make them feel bad about it. Magpasalamat kang may kotse ka.

So, the father takes out a car loan, gets a new car and the last scene is of the son now proudly showing off to the pre-teen girl next door.

Don’t get me wrong, car loans are NOT bad per se. But getting one just so your son can impress a pre-teen neighbour is just so wrong.

Now, if they had shown that the old car constantly broke down then ok kumuha ng bago — o kahit second hand ok din naman di ba?

And to think, companies spend hundreds of thousands, if not MILLIONS of pesos creating crap like this.

Ad agencies, sana naman you create materials that have more POSITIVE values to push your clients’ products. Ang BABAW ng pag-iisip ng creative team nito.

Ok, enough of this rant, Shakey’s is at the door.

Have a good weekend folks and congrats to all Heat fans / supporters. Hope the Spurs win the West.

Ok, since madaming nagtatanong, eto link nung commercial: My Wheels (TVC)

Aya Laraya, Investment Advocate


Comments

  1. van says

    I wished they have shown the bright side of car loans instead of implying na having an old car is shameful. I guess it’s the same with those whitening lotion and creams commercial; pag maitim ka, di maganda.

    • says

      Example: Laging nasisira kotse sa baha — de bumili nga ng SUV. At least yun maiintindihan ko. Lalo na kung madalas bumaha sa tirahan nila.

      Eh kung pamporma lang. Mali eh.

      Tsaka hindi dapat ikahiya ng anak ang kayang ibigay ng magulang.

  2. Ruth Ang says

    I really admire the columnist’s practical and transparent and outspoken point of view enough to express the society’s extreme superficiality that’s already being looked down by its neighboring countries.

  3. luckyjo says

    Its just like…….
    “Parehong nasa first job, pero yung isa may first car na!”

    What value does it teach us? Umutang ka na para di ka mainggit.

    There’s another one….

    “When you change the way you think about credit, you can get the best out of life”

    How can you get the best out of life if you are in debt. Parang enjoy mo yung present then bahala na sa future. They should teach what is called as delayed gratification, to save for the future and eventually enjoy the fruits of your labor. That mentality is the root cause why so many credit card holders are deep in debt and are being badgered by collecting agents which pose as law offices threatening to sue them.

  4. says

    I agree with you sir Laraya, that you should not teach your children with this kind of attitude. Pero ang advertising video parang they just show a reflection of what people are thinking and acting today. Kapag magara ka IN ka, pag hindi OUT ka. Sana nga lagyan naman ng PUSO ng mga ad agency mga TVC creations nila!

  5. says

    Minsan talaga may commercial advertisers na kung mag-isip ay para makalure pero wala naman laman o benepisyo ang pinopromote. Madalas talaga ang false advertising.

    Greate article Sir!

  6. Harry says

    Admit it or not, this ad simply reflects the majority (if not, high percentage) of filipino household.
    Ok, let’s say na nahihiya ang bata dahil luma ang car, so? E bata nga. Pera ang binebenta nila sa ad na yan hindi moral values or kung anong pagmamarunong at pagmamabait na gaya ng hnahanap nyo. Masyado kayang affected ha. O wag nyo kong babatuhin ng kung ano anong pagmamalinis dahil baka kayo mismo katulad ng batang yan na pag may bagong cp e gusto in agad, kaya kahit magloan o magipit ok lang basta may bagong gadget. O cge, anong pagkakaiba nyo ?

    • says

      You have the point sir Harry, siguro depende yan sa point of view. Sa point of view on promotion, yes pera ang binebenta and yung halaga ng puwede nilang makamit. Pero sa viewer’s view, lahat tayo may kanya kanyang antas ng pagtanggap ng mga naririnig natin. Tama po kayo siguro na baka wala ngang pagkakaiba tayo sa bata “commercial” na laging may gustong mabili na bago, ngunit may danger lagi pag Media ang nagbabahagi ng mga impormasyon kapag ginamit ng mga commercial companies. So if magbbroadcast siguro ng mga ganito e, dapat may gabay ng karunungan (talking about the education of asset and liabilities) sa pag grab ng mga ganitong bagay.

      If my sense is weak please correct me.

  7. ERBorja says

    Tama ka Sir Aya, ‘Ang BABAW ng pag-iisip ng creative team nito.’ Ang tataas ng pinag-aralan and then napunta sa napakalaking bangko tapos gnyan kababaw magisip. Ang importante lang sa kanila kumita kumpanya nila. Ang dami na ngang financially illiterate sa bansa natin gnyan pa kino-commercial nila, imbes na makatulong. Malamang din ung team na gumawa nyan mga financially stupid. [Frankly speaking]

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