As I was watching this morning’s Heat vs. Pacers game, I caught a commercial from a local savings bank touting their car loan program and much like Frank Vogel, I was pissed by what I saw.
First, the commercial opens up by showing a young boy, I would guess about 10 or 11 years old being ASHAMED to be seen riding in the family’s old car. Especially when he sees the girl next door. Kahit gaano pa kaluma yan, pinag-hirapan yan ng magulang mo and you have no RIGHT to make them feel bad about it. Magpasalamat kang may kotse ka.
So, the father takes out a car loan, gets a new car and the last scene is of the son now proudly showing off to the pre-teen girl next door.
Don’t get me wrong, car loans are NOT bad per se. But getting one just so your son can impress a pre-teen neighbour is just so wrong.
Now, if they had shown that the old car constantly broke down then ok kumuha ng bago — o kahit second hand ok din naman di ba?
And to think, companies spend hundreds of thousands, if not MILLIONS of pesos creating crap like this.
Ad agencies, sana naman you create materials that have more POSITIVE values to push your clients’ products. Ang BABAW ng pag-iisip ng creative team nito.
Ok, enough of this rant, Shakey’s is at the door.
Have a good weekend folks and congrats to all Heat fans / supporters. Hope the Spurs win the West.
Ok, since madaming nagtatanong, eto link nung commercial: My Wheels (TVC)